Tag: marketing
What Is SMS Marketing
Also known as Text Message Marketing, SMS marketing is an emerging trend where businesses and organizations promote their brands using text messages not exceeding 160 characters. According to JookSMS a SMS marketing involves business owners and management teams sending coupons, promotions, alerts, and specials to their target customers. Permission for SMS Marketing Businesses and organizations must first request permission from customers to send them marketing text messages. Customers can give their authorization through an online opt-in service or contest entries. Some creative businesses go as far as sending a targeted keyword to a shortcode. However, text message marketing is not always authorized. Sometimes the marketers just decide to randomly interrupt potential customers. Although this practice is quite irritating, it has been adopted by many mainstream advertisers where
GM to Offer Android, Apple Systems in Many 2016 Models
Filed under: Company News, General Motors, Automotive Industry, Computer Industry, Mobile Technology APAn iPhone is connected to a 2016 Chevrolet Malibu equipped with Apple CarPlay apps, displayed on the car’s MyLink screen. By TOM KRISHER DETROIT — By the end of the year, nearly every major automaker will begin offering Apple’s CarPlay or Google’s Android Auto, two systems that effectively turn a car’s dashboard screen into a smartphone. General Motors (GM) made the biggest move so far Wednesday, announcing that both systems will be available in seven 2016 Chevrolet models starting in the summer. The Apple system will appear in seven additional Chevy models. Earlier in the week, Hyundai announced the Android system in the Sonata midsize car. Experts say the move to systems devised in Silicon Valley is an
Get Ready for ‘Buy’ Buttons on Google Searches
Filed under: Technology, Google, Shopping, Advertising & Marketing, Internet Marcio Jose Sanchez/AP Google (GOOG) is apparently gearing up to populate product searches made on mobile devices with “buy” buttons. The Wall Street Journal reported this month that the new graphical buttons would be available to advertisers, helping them stand out even more on Google’s popular search engine. This would be a controversial move if consumers weren’t already inundated with “buy” buttons on leading e-commerce sites including Amazon.com (AMZN) and eBay (EBAY). Google going this route, particularly on smartphones and tablets, where advertisers have been reluctant to pay as much as they do to reach Google users on PCs, makes a lot of sense. Consumers will just have to be smart enough to realize that
