Author: Erik Emanuelli
ERP Accounting Software: Preventing Fraud
Fraud costs companies millions of dollars every year. However, for most accountants and auditors, catching or preventing fraud is not the focus of their job. We look at what’s involved, and what potential solutions may be available to help tackle the problem. In a recent report, auditors were found to have detected only 4{7dabfd103aa443fce219eea47f0f346a11a54ce587a1a0cbb74f06b9f7a304ca} of occupational frauds committed, and it is not difficult to understand why. Consider the level of attention to detail managing and keeping tabs on such a wealth of numerical data requires. To then mine said data for suspicious activity is an incredibly complex task, and it does not end with the data. A needle in a haystack Source It goes without saying that there is more than one way to commit fraud. Accountants
7 Ways to Use Marketing Knowledge to Your Benefit
Some people complete specific courses on marketing. Others study it as a part of their business school curriculum. Many entrepreneurs use such channels as YouTube to gain a working knowledge of the subject. Once you understand how to market goods or services, your knowledge becomes valuable to others. The next step is to decide how to make this beneficial to you. Let’s look at seven ways together right now. 1. Set Up Your Own Company If this is what you love, why not make a living out of it? As always, the internet can help you learn how to start your own marketing business and to generate an income. People are scouring the internet for checklists to work through. They can range from determining your costs to choosing
The Impact Of A Covid-19 Vaccine On The Financial Markets
While we may well look back on the coronavirus pandemic as a distinctly human crisis, it’s the socio-economic impact of the virus that may ultimately prove to be most damaging. According to estimates from the International Monetary Fund (IMF), the global economy is projected to contract by 4.4{7dabfd103aa443fce219eea47f0f346a11a54ce587a1a0cbb74f06b9f7a304ca} by the end of 2020, with the average unemployment rate in developed nations falling from 5.2{7dabfd103aa443fce219eea47f0f346a11a54ce587a1a0cbb74f06b9f7a304ca} to 8.5{7dabfd103aa443fce219eea47f0f346a11a54ce587a1a0cbb74f06b9f7a304ca} at the start of quarter four. On the flip side, however, the development of a potential vaccine for the coronavirus has the potential to provide a long-term economic boost, while simultaneously improving the level of sentiment across an array of financial markets. How has the Vaccine Developed so Far? As you can imagine, there has been something of a global
What Is SMS Marketing
Also known as Text Message Marketing, SMS marketing is an emerging trend where businesses and organizations promote their brands using text messages not exceeding 160 characters. According to JookSMS a SMS marketing involves business owners and management teams sending coupons, promotions, alerts, and specials to their target customers. Permission for SMS Marketing Businesses and organizations must first request permission from customers to send them marketing text messages. Customers can give their authorization through an online opt-in service or contest entries. Some creative businesses go as far as sending a targeted keyword to a shortcode. However, text message marketing is not always authorized. Sometimes the marketers just decide to randomly interrupt potential customers. Although this practice is quite irritating, it has been adopted by many mainstream advertisers where
Smartarget: Improve User Engagement And Sales Without Coding
User engagement is one of those terms that are very fashionable in the world of Inbound Marketing and you have surely heard of it many times. But do you know its true meaning? Engagement is the ability of a product (a brand, a blog, an application) to create solid and lasting relationships with its users by establishing a link between the brand and the consumer. The more we know about the user, the more we can implement better tactics to ensure that this relationship is solid and lasting. Engagement can be measured in different ways, with repeat purchases, repeated visits to a site, or in web statistics through elements such as bounce rate and residence time, number of pages viewed per user, time remaining on the web
Starting a New Blog for Your Quarantine Hobby? Here’s How To Name It
With extra time at home in 2020, many people have taken up a new hobby. If you’re one of them, you might be thinking about starting a blog to share your newfound expertise and interest with other people. Often, the hardest part of blogging is getting started—especially deciding on a name. Choosing the right name will help you connect with your intended audience, and maybe even drive enough traffic to your site that you can turn your hobby into a side hustle. With a smart name generator like Namify, you can breeze through the name selection process and choose a unique title for your blog with an available domain name. Read on to learn how you can use Namify to find the perfect name. Understanding Namify’s Keyword Tool
Top 8 Email Marketing Tools For Small Businesses
If you are reading this post, I’m sure you know how important is to create a mailing list to retain the loyalty of your blog users. It’s essential to weave a deeper relationship with your subscribers, communicate and get to know them better. There is nothing more wrong than using your mailing list just to communicate the release of your latest article. Your subscribers should be treated as privileged: you have to give them added value! Send exclusive content, new discoveries, case studies or your future plans. This helps to establish a really deep connection between you and your readers. This post at WHSR suggests to always have something to offer in you emails, whether that’s a freebie or an idea or an opinion, always
5 Things Your Small Business Should Outsource as it Grows
If you’re like many small business owners, you were the only employee who clocked in on opening day! Startup entrepreneurs often have to handle every aspect of running a business on their own. However, as sales grow, the time you spend being the chief marketing officer, head accountant, and supply chain manager starts to take away from the time you can spend on delivering great results for customers. Especially when your business scales up quickly, dividing your attention between too many tasks can impede your growth. With a little more capital, now’s the time to find ways to outsource some of your efforts and refocus on your company’s core competencies. Read on to learn the five best operations for small businesses to outsource. 1. Content and Organic Social
