Our good friend Clive Cable recently showed on how he used Prompt Engineering to speed up the delivery of his copywriting services.
It was well-liked by a lot of you and many of you downloaded his ChatGTP Prompt Guide.
In this post, Clive provides a follow-up, but this time he shares how he uses ChatGPT to produce a One Page website (Lead Magnet) that converts.
The most impressive part for me is how Clive uses ChatGPT to critique his own already excellent copy to produce something exceptional. (First, he asks ChatGPT to critique his work, and then he asks it to produce two new versions based on the critique)
Best of all, this works not just with sales copy, but all types of creative writing, blog posts, etc.
This is something you will want to try out!
And all of this is possible because of the prompts that Clives uses!
How To Use ChatGPT To Critique Your Sales Copy and Get More Clients
By Clive Cable
I recently wrote some landing page copy to launch a new ad agency.
It’s designed to be a Lead Generation message.
Keep in mind I’ve been writing Lead Generation messages since 1990.
Many times, launching a new business and making it profitable within days.
Here’s my version of the one-page website.
The first version was written by me – the second and third versions are after asking Chat CPT to critique it.
In any case, the headline in all examples was written by Chat GPT.
Version 1 (Clive Cable)
Hidden in Plain Sight… The Silent Sales Strategies You’re Missing.
There are Silent Sales Strategies in every successful online campaign and yet you can’t see them.
These Silent Sales Strategies could double your sales in seconds.
When explorer James Cook went to new lands the natives couldn’t see his ships.
It’s as if they were hidden in plain sight.
But because the people on those islands had never seen a ship before they had no concept of ships.
It was their shaman who trained them. Only then could they see the ships.
Phycologists call this a mental Scotoma. Which means ‘a blind spot in vision.’
If you’re sending traffic to a sales page and you’re not getting the conversions you expected it’s because you have a blind spot to sales copy.
You’re like the natives on the island.
You don’t know what great copy looks like.
And until you do you’ll miss out on sales that should have been yours.
Automotive Technician versus copy.
Try this test.
Phone six of your friends and tell them you have an advert to write.
Say you need their help.
Chances are most will say they can help you.
But if you said you had an electrical fault in your car and can they help?
Chances are they will give you the phone number of their automotive technician or mechanic.
Why is that?
Why does the average Joe think that writing ads or sales copy requires little or no skill?
Is it because they also have a blind spot?
Malcolm Gladwell made popular the 10,000-hour rule.
You may have heard of it.
On average it takes 10,000 hours to get good at something.
Take a look at any skilled automotive technician or mechanic.
Behind him or her is at least 10,000 hours.
Now look at direct response copywriters at the top of their game.
Making millions of dollars for their clients.
Behind every one of these is 10,000 hours of finding what works and what doesn’t.
What guarantees sales and what guarantees failure?
There’s no exception to this rule.
Knowing this why would any savvy business owner have their copy written by someone without 10,000 hours of experience?
Legendary copywriter John Carlton once said, “Nothing happens until the copy is written.
He was referring to sales copy written by a professional copywriter.
But what if you can’t afford to spend $10,000 or $20,000 to hire a good copywriter?
The next best thing is to have your copy critiqued by someone who can see what you can’t see.
Someone who looks at sales copy and knows exactly what must be done to fix it.
And double sales almost immediately.
I’m Clive Cable… I’ve done it, and I’m here to help you do it too.
With 33 years under my belt, I’ve crafted sales messages that made businesses hundreds of thousands overnight.
Whether it was a waste disposal business where one letter made $200,000 in 7 months
Or a cleaning business that pulled in $300,000 in its first year.
Or a small venture that grew monthly earnings from $11,000 to $34,000 with one letter, my track record is clear.
I’ve done it, and I’m here to help you do it too.
I’ve just started an agency with two brilliant business-minded men.
Alex Moses and Patrick Taylor.
Together we have at least 70,000 hours of business excellence and sales copy experience.
And as we’ve just combined talent, we aim to do what other agencies either won’t or can’t.
When you send us the URL of your underperforming sales copy we’ll critique it free.
AWAI – the largest copywriting school in the world – published price guides for agencies and business owners.
This helps by keeping fees standard across all industries.
The fee for a copy critique is in the range of $400 – $1,200
As you can see, others charge an average of $800 to give you precise pointers on what to do to make your copy stronger.
We go one further.
We give step-by-step plan and walk you through it so you grasp exactly what you must do to increase your conversions.
But there’s a catch.
This free critique ends on December 31st.
After, that it’s at least $800.
Click the button below to request a critique.
(Note: this is not a live page – it is a demo page to show how you can use Chat GPT to critique your sales copy)
ChatGTP Critique
After writing version one of the one-page (lead magnet) website, I asked Chat GPT to critique it.
(Something you should understand about all great copywriters is that we welcome critique – so a copywriter asking Chat GTP to critique my writing is not as unusual as you may think.)
Here’s what Chat GPT had to say.
“Hidden in Plain Sight… The Silent Sales Strategies You’re Missing”
1. This is a strong opener.
Critique: It teases a secret, which sparks curiosity. However, the term “silent sales strategies” is ambiguous. Consider using language that’s directly related to copywriting.
2. “There are Silent Sales Strategies in every successful online campaign and yet you can’t see them. These Silent Sales Strategies could double your sales in seconds.”
Critique: The wording is clear and has potential. But the claim of doubling sales “in seconds” may sound hyperbolic. Be wary of overpromising.
3. “When explorer James Cook went to new lands the natives couldn’t see his ships… Only then could they see the ships.”
Critique: While it’s an engaging story, its direct relevance to copywriting might not be immediately clear to everyone. It also takes up valuable space on a sales page. Condense it or make the connection to copywriting more apparent.
4. “Phycologists call this a mental Scotoma. Which means a blind spot in vision.”
Critique: Typo: It should be “Psychologists”. Moreover, while introducing a term like “mental Scotoma” might seem scholarly, it might be better to stick with plain language and focus more on its implications for the reader’s business.
5. “You’re like the natives on the island. You don’t know what great copy looks like.”
Critique: This may come off as slightly condescending. Focus on empowering the business owner rather than emphasizing their shortcomings.
6. “Automotive Technician versus copy. Try this test.”
Critique: Good analogy. It’s relatable and points out the oversight many have when it comes to the craft of copywriting.
7. “Malcolm Gladwell made popular the 10,000-hour rule… There’s no exception to this rule.”
Critique: The connection between the 10,000-hour rule and the need for professional copywriting is made clear. It provides a good argument for the necessity of experience.
8. “I’m Clive Cable… I’ve done it, and I’m here to help you do it too.”
Critique: The use of specific numbers and examples boosts credibility. However, transitioning from the 10,000-hour rule to the introduction could be smoother.
9. “I’ve just started an agency with two brilliant business-minded men. Alex Moses and Patrick Taylor.”
Critique: Mentioning the new agency and its co-founders feels a tad abrupt. Maybe add a bridge or transitional phrase to smooth this.
10. “When you send us the URL of your underperforming sales copy we’ll critique it for free.”
Critique: This is a clear value proposition. Consider emphasizing the “free” part more for impact.
11. “AWAI – the largest copywriting school in the world – published price guides… We give you a step-by-step plan and walk you through it so you grasp exactly what you must do to increase your conversions.”
Critique: Comparing your service’s value to industry standards is effective. But make sure it’s concise.
12. “But there’s a catch. This free critique ends on December 31st.”
Critique: Introducing scarcity is a staple of direct response. Good move.
My thoughts…
Overall, the copy has a lot of strengths. The main areas of improvement would be to tighten the narrative for clarity, ensure the analogies and examples resonate with the target audience, and work on a smoother flow between sections.
Okay, let’s get serious for a moment.
I like some of the comments and if my ego wasn’t quite so large I’d make a few tweaks 🙂
Ho hum!
Version 2 (ChatGTP)
So I thought “screw you, let’s see if you can do better?
Here’s my prompt to ChatGPT…
“This is great. Now act as if you are an expert direct response copywriter who is adept at lead generation messages. Rewrite this using the suggestions you gave above.”
Obliging as ever, the ever-ready robot spewed out this nonsense.
(Hey ego, stay out of this. Grrrr.)
Here’s what the marvelous, magnificent, magnanimous Chat GPT came up with…
Certainly, let’s reshape this copy with a more refined approach, focusing on clarity, relevance, and a seamless flow:
Unlock The Power of Professional Copywriting Discover secrets that amplify your online campaigns, beckoning potential customers closer with every word.
The difference between regular sales and phenomenal success? It’s all in the writing.
Think of professional copywriting as a hidden gem: omnipresent in every successful campaign but often overlooked.
Once you grasp it, expect a surge in conversions.
Are You Overlooking This Proven Sales Secret?
We often miss what we aren’t trained to see.
In business, this oversight can cost thousands in lost sales.
It’s not about seeing the bigger picture but understanding the intricate details of persuasive sales copy.
Don’t let your potential sales vanish due to unrefined copy. Don’t be the business owner who’s unaware of what stellar sales copy feels like.
The Undervalued Craft of Copywriting
Ask your friends to help with an ad, and many will eagerly offer.
But ask for car repair advice, and they’ll point to a mechanic or Automotive Technician.
Why?
People mistakenly assume writing ads is easy. They’re wrong. It’s an art backed by hours of dedication.
The Power of 10,000 Hours
Ever heard of Malcolm Gladwell’s “10,000-hour rule”?
Mastery in any field requires dedication. Just like seasoned mechanics, top direct response copywriters have invested those hours, perfecting their art.
Their words aren’t just words; they’re finely-tuned sales machines.
So, as a savvy business owner, why settle for amateur copy? Especially when every word can impact your bottom line.
Introducing Clive Cable & Team
With over three decades of experience, I’ve crafted sales messages that made businesses flourish.
My record?
Boosting monthly earnings, transforming businesses, and helping owners like you realize their full potential.
Joining forces with Alex Moses and Patrick Taylor, we bring a combined 70,000 hours of business and copywriting excellence to the table.
Exclusive Offer: Boost Your Copy’s Power – For Free!
Underperforming sales copy? Let us help.
Submit your URL, and we’ll provide a comprehensive critique at no cost.
Industry peers charge upwards of $800 for similar insights – we’re offering ours free.
But hurry, this offer is limited and ends on December 31st.
Don’t Miss Out!
Dive into the world of impeccable sales copy. Let our expertise guide you.
Click below, submit your details, and unlock the sales you deserve.
ChatGPT has refined the original message by emphasizing the value of professional copywriting, tying it to tangible results, and presenting a clear, compelling offer.
Amazing! Now it’s even talking back to me!
Maybe that’s why it’s called “Chat” GPT.
This copy is okayish.
Could be worth an A/B split test?
Sounds a little too hypey to me, but you never know someone might fall for it.
(Do I detect a subtle hint of ego creeping in silently?)
Version 3 (ChatGTP) (WOW, WOW, WOW!)
Let’s crank this up a tad, shall we?
If you’ve ever heard of Alex Hormozi you know just how good he is.
So why not have him rewrite my copy?
Well, for one thing, he’s expensive.
And the other thing is – he costs too much.
(Lots of hand wringing going on…)
Let’s ask good old Chat GPT to write in the style of Alex Hormozi while no one’s watching.
Let’s keep this our dirty little secret.
I don’t want to get into any copyright issues.
Did you spot the pun?
Copywrite issues?
Whatever…
Chat GPT didn’t even break into a sweat when it came back with this.
Hidden Sales Secrets Right In Front of You.
Successful campaigns have them.
You don’t see them.
See them and double your sales. Fast.
Ever heard of James Cook?
He explored new places.
Natives didn’t see his big ships.
Why?
They’d never seen ships.
At all.
They needed training to see them.
This blind spot?
Psychologists call it ‘Mental Scotoma’.
Sending traffic to a sales page?
Not converting?
It’s your blind spot.
You’re like those natives.
You can’t spot killer copy.
But you need to.
Or sales slip away.
Think About This.
Call six friends. Tell them, “Write an ad for me.”
Most will say, “Sure!”
Now, tell them your car has a glitch.
Ask for help. They’ll point to a mechanic.
Why?
People think writing ads is easy.
It’s not.
They have that blind spot.
Heard of the 10,000-hour rule” by Malcolm Gladwell?
Master something?
Spend 10,000 hours on it.
Mechanics do.
So do top copywriters.
No shortcuts.
Knowing this, why let an amateur write your sales pitch?
John Carlton said, “Nothing happens online until the copy is written.”
Can’t pay $20,000 for a pro writer?
Get your copy checked by an expert.
See what you missed. Boost sales instantly.
Meet Me. Clive Cable. 33 years in. Millions made for businesses.
One letter? Jumped from $11k to $34k monthly.
I’ve done it. I’ll show you.
Joined forces with Alex Moses and Patrick Taylor.
Together?
70,000 hours of business and copy know-how.
Send us your sales page link.
We’ll check it. For free.
AWAI sets the fee for a copy critique: $400-$1,200. Others? $800, easily.
Us?
We guide you.
Every step.
See exactly how to boost conversions.
Catch?
Free checks end December 31st.
Then, it’s $800.
Hit the button below. Get started.
Now that’s a result.
I would be willing to test this against my copy.
Key takeaway.
Chat GPT sucks at writing direct response copy.
It’s YOU who must give it the direction it needs.
You gotta keep going with Chat GPT to get what you want.
More importantly, you have to KNOW what you want.
That’s where the experience of being a direct-response copywriter comes in handy.
Stay chilled!
